In a bold move to meet users where they truly are—emotionally, spiritually, and somewhere between a panic spiral and a passive-aggressive Slack message—popular meditation app SerenityNow has unveiled its newest feature: VoidScream™, a button that simply emits a guttural, soul-purging scream into the abyss on your behalf.
“We realized that sometimes, people don’t want to breathe through the pain,” said SerenityNow CEO Willow Quartz, while sipping mushroom tea and staring into a salt lamp. “Sometimes, they just want to scream. But gently. With curated ambient reverb.”
Users can schedule daily screams, set scream reminders, or even sync their screams with friends for a communal “Scream Circle.” The app also offers analytics, showing you how your scream intensity compares to others in your zip code.
“I used to meditate to escape my thoughts,” said longtime user Karen D., 42. “Now I just hit VoidScream™ and let the app scream for me while I eat shredded cheese over the sink. It’s healing.”
Still, SerenityNow reports a 300% increase in downloads since the feature launched, especially among millennials, Gen Z, and boomers who accidentally downloaded it while trying to find Solitaire.